AI FOLLOW-UP FOR
SERVICE BUSINESSES
You focus on the room.
We fill it.
A follow-up system that runs when you're not in the room, written in your voice.
Thirty minutes, and you'll leave
knowing what to fix first.
AI FOLLOW-UP FOR SERVICE BUSINESSES
You focus on the room.
We fill it.
A follow-up system that runs when you're not in the room, written in your voice.
Thirty minutes, and you'll leave knowing what to fix first.
THE PROBLEM
You didn't build this business to chase leads.
You're brilliant at what you do. Someone called while you were with a customer, got voicemail, and booked somewhere else.
Every day without a system is revenue you're not capturing.
01
The call went to voicemail. You were with a customer.
02
You followed up once. Then life got busy.
03
Leads come in. Nothing moves them forward. They move on.
PUT A NUMBER ON IT
HOW IT WORKS
Simple, and then it's running.
1
The Audit
Thirty minutes on where your inquiries come in and where they go quiet. Free. You'll leave knowing what's costing you most and what I'd fix first.
2
I Write It & Build It
I draft every message your business sends when you're not there. Then I build the system that decides when each one fires and what happens after someone replies, inside your own FOH.ai environment.
3
I'm On The Floor
Your calendar fills, and the language keeps evolving with your business. I'm reading the replies, and rewriting.
the front of house method
Four stages. The audit tells us where to start.
Most businesses only need one or two.
01
The Greeting
Missed-call text-back & after-hours response
Someone calls while you're with a customer. What comes back in seconds sounds like your business rather than like software.
02
The Seating
Automated booking & reminders that follow
They asked a question and they're waiting. What comes back has to answer it properly and show them what happens next, while they're still paying attention.
03
The Service
Nurture sequences for the leads who aren't ready yet
Nobody replied and nobody said no. Most businesses stop here. Yours keeps showing up over the next few weeks, so you're the one they remember when they're ready.
04
The Regular
Review requests and repeat-booking follow-up
This is where silence costs the most. Someone who already trusts you is the easiest person to see again, and what gets said here decides whether you do.
Install one stage, or all four as The Full House. Either way you end up owning a front of house that runs.
IN PRACTICE
Written for one business each.
Three stages of the method, in three different businesses.
WHY IT WORKS
I write the front of house.
Go be brilliant.
I'm Lisa Zawacki. Twenty years in marketing, and enough time in hospitality to know what front of house pressure feels like at 7pm on a Friday.
I built The FOH Agency because you shouldn't have to choose between doing great work and following up on it. You already did the hard part when they found you, and most people just need to hear from you more than once before they book.
Anyone can buy the software. What they can't buy is a decision about what your business says when the room is full and nobody can get to the phone. That's the part I write, and I keep rewriting it as your customers show us what lands.
The businesses that win do more with what already comes in.
You focus on the room. I'll handle the follow-up.
20+ YEARS IN MARKETING · KANEOHE, HAWAII
Hawaii-based. Nationwide Service. Your business doesn't take surf breaks. Neither do our systems.
FAQ
Common Questions
It's the front of house your business doesn't have yet. Your system runs inside it, with language written for your brand rather than pulled from a template.
Why not just buy the software myself?
You can. It ships empty, and it stays empty until someone decides what your business says at 9pm on a Sunday, when that message fires, who gets a second one, and what happens the moment they reply. I write that and I build it. The software is the cheapest part of this.
The Greeting is usually live within two weeks. Four stages takes 30 to 60 days, because there's more to write. Nothing goes in front of a customer until it's been tested against real inquiries.
Find out what it's costing you.
Thirty minutes.
You'll leave knowing what's slipping and what I'd fix first.
[email protected] | 808-400-1526 | Kaneohe, Hawaii
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